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Society of Consulting Architectural & Engineering Firms, Nepal (SCAEF)
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Business Development
We’ve all seen it and winced. Publicity with little or no relationship to the overall campaign it’s supposed to be supporting.
For us, public relations doesn’t pay unless it dovetails seamlessly with the core message of the campaign from the day one. Oh, and it has to be as fresh in its approach and as beautifully crafted as the ad campaign.
A marketing strategy is only as good as only
its ability to deliver results in good times
as well as bad times. So we carefully
monitor trends, track data and interpret
market influences from international
economic fluctuations to national
legislative shifts – with an eye to changing
course when the weather demands it.
Like any other art form, advertising at its
best it fearless. It breaks down barriers,
rebels against convention and creates new
genres. We all know is when we see it, and
we are inexplicably drawn to what it’s
selling. Like a force of nature.
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